Social Media Management Demystified — with Salesforce Social Studio
Social media can feel like barely managed chaos when you’re juggling different accounts, staff, content, and tools — and limited time. Common Sense Media uses Salesforce Social Studio to send over 200 targeted on-brand social messages weekly, engage in online conversations, and raise awareness about three different programs. Dashboards specific to each program help staff work together to execute on a mult-channel strategy without duplicating efforts or messages across Facebook, Instagram, Twitter, Pinterest, LinkedIn, and Google+. Teacher2Teacher, a new project of the Gates Foundation with nearly a million teachers already engaging with each other socially, has developed a data-driven content and growth model to maintain deep engagement while expanding the community.