Home » Amy’s Top 5 Social Monitoring Tools :: Magnet Minute

Amy’s Top 5 Social Monitoring Tools :: Magnet Minute

Amy’s Top 5 Social Monitoring Tools :: Magnet Minute


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This week on the Magnet Minute, Amy shares some of her favorite tools for monitoring social media activity and staying ahead of the conversation with potential customers and audiences.

Hootsuite has been around a long time and is still very noteworthy. It works with multiple social networks, but is ideal for keeping track of search terms on Twitter and for scheduling social activity amidst a longer-term campaign. You can start with this platform for free and upgrade as you need new functionality. Even so, the price point remains on the lower end of the spectrum when you’re starting to grow, which is a huge selling point.

You can’t mention Hootsuite without Tweetdeck, since they’re huge competitors in the Twitter-sphere especially in terms of aesthetics and price. It’s free and easy to monitor Twitter search activity and you can schedule Twitter social activity, too. It doesn’t work with any other social network, but may be a serious option to consider because it’s useful and totally free.

People don’t often think of the value of Google Alerts within this discussion. Just like you might check Google for certain search terms, you can set up alerts to be sent to you as soon as Google has any new result. This can be very useful for monitoring activity that involves your company’s name, as well as being useful for keeping an eye on general information within your given industry. Signing up and receiving these Google email alerts is a great way to stay on the pulse.

The Buffer App is a favorite based on the technology its team created a few years back. It enables you to schedule social activity in advance, through an editorial system in the settings. When you have content to share, you can just write the copy and throw the information in the “buffer” for it to publish in the next designated time slot. This saves a lot of time for the busy social media manager trying to keep activity flowing on a company’s various social accounts. While it’s not totally ideal for longterm campaigns, it is a great tool overall and a free one at that! There’s an upgrade option when needed, and a recently added Business account that comes with better analytic capabilities.

Lastly, there is a great platform called Sprout Social, which at first glance may be seen as a high-level Hootsuite competitor. It has functionality to track search info across multiple sites and is very seamless and easy to use. It also offers contact management and lead generation that makes it worth the price (an increase over the others). Be sure to take advantage of the free trial, and after that, it’s per month.

Which platform do you use to monitor your social mentions? Share in the comments!

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Find Amy at:
http://youtube.com/savvysexysocial
http://www.twitter.com/schmittastic
http://www.savvysexysocial.com

MAGNET MEDIA is a strategic and creative marketing firm and next-generation digital video studio based in New York. For over 13 years, we’ve shot original video, grown online communities, and reached audiences through digital environments for top brands all over the world.

To learn how MAGNET MEDIA can help with your strategic content marketing solutions, contact info@magnetmediafilms.com or 646-486-7109.

To learn how MAGNET MEDIA can help with your strategic content marketing solutions, contact info@magnetmediafilms.com or 646-486-7109.

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